This comprehensive course is designed for freelancers, Entrepreneurs and small business owners eager to boost leads and sales by Mastering The Art Of Crafting effective Website Content.
Ensure Every Page Of Your Website Works Hard For You
Learn how to create standout website content that showcases your skills and attracts and engages your ideal clients.
Understand how to write great content.
Writing content may not be your skill, and paying a copywriter may not be feasible. This course will give you the knowledge and skills to write content that connects with your ideal customer.
Stand Out & Attract More Clients
Whether you're just starting out or looking to revamp your online presence, this course will guide you through the process of creating website content that resonates with your audience, sets you apart from the competition, and drives your freelance business forward.
Attract More Clients with Client-Focused Content
Give Your Website A Competitive Edge
Master Your Content & Learn SEO Basics
Repudiandae
Learn & Implement
I don't believe in just telling you what to do. I want you to put these lessons into practice!
Throughout this course, I set tasks with accompanying worksheets so you can take action as we go!
Together We'll Work On:
- Client Avatar
- Competitor Analysis
- Features & Benefits
- Services & Product Planning
- Website Content Checklist
By the end of this course, you'll have:
- Home Page Content
- About Page Content
- Services & Products Page Content
- Portfolio Content
Get The Market Insight Edge
This course guides you through understanding market dynamics and identifying unique positioning for your services.
Compelling Web Content
Master crafting engaging content for key web pages, learning to articulate your offerings on your Homepage, About, and Services in a way that resonates and engages.
Strategic Content Placement
Discover how to place strategically and structure content across your website for maximum impact. Learn how to guide visitors through your site, leading them from initial interest to taking action.
What People Are Saying
"I had no idea what to write on my website, thanks to this course, I now have every page written and I'm launching my website next week!"
Sammy
Graphic Designer
"Just wanted to say I'm part way through your course and you're a fricking genius! I love the content, your delivery is spot on and I've been brainstorming ideas for the past hour to make my website better... and they keep on coming! Thank you so much 
"
Kate
Owner
"I love that you set tasks as we go. So many courses are just sit and listen, this actually made me do the work!!"
Joanna
Accountant
"I really loved the exercise for crafting my messaging. This is going to be so helpful across all my platforms, not just my website. If you do this course for that task alone, it's SO worth it!"
Amy
Resin Artist
Your Website Deserves To Get Noticed...And, more importantly, convince your audience to take action!
Your website is one of the most important assets for your freelance business, this course will make sure it works hard for you!
By the end of this course you will:
Create Captivating Content
Master the art of writing content that engages and persuades your website visitors. This will set you up for all your content, including email and social media.
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Understand Your Audience
Learn how to identify and connect with your ideal clients, tailoring your website to their preferences.
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Analyse Competitors Effectively
Gain insights into your market and learn how to stand out against competitors. Useful for all your marketing efforts!
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Optimise Website Layout
Learn simple strategies for organising your website to enhance user experience and engagement.
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Practical Tools and Tips
Get hands-on tools and straightforward tips for building a standout freelance website quickly and effectively.
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Why This Course?
This course is a must-have for any freelancer looking to stand out online.
Why is it essential? Because it's crafted specifically for new and aspiring freelancers like you.
You'll learn to deeply understand your target audience, creating content that speaks directly to them.
This isn't just about showcasing your skills; it's about building a connection with every visitor, turning them into loyal clients.
You'll also get savvy with competitor analysis, learning how to uniquely position yourself in your industry.
This course gives you the practical steps and tools, guiding you in creating not just a website, but a client magnet.
Course Content
Who Am I To Tell You What To Write?
I'm Laura Bean. I've been offering freelance marketing services since 2012 and launched my successful content and copywriting services in 2021. I've written loads of websites for clients (and myself) that have skyrocketed their businesses!
I know how to write the best content to ensure a website does the best job, and I want to help other freelancers enjoy the same success. Your website is one of the most important elements of your business. Let's make it count!
Level Up Your Freelance Game
10 Video Tutorials
From defining your audience, analysing the competition, writing the best copy and content for your website, and optimising with basic SEO.
2 Bonus Videos!
Two bonus videos to help you choose the best website builder and make sure your website is up to legal code.
Implement as you go
We'll work through this together! Tasks and worksheets ensure you'll finish your course with all your content ready for your website.
By the end of this course, you'll have the following pages written & ready for uploading:
- Home Page
- About Page
- Services & Products Page
- Portfolio
- 01Customer
- 02Payment
Get Instant Access To The Course.
Contact information
Special Offer
Add the Freelancer Starter Kit
From goals to finances, CRM to sales pipeline. Everything you need to run your freelance business in one place.
Video tutorials to help you master all the elements of building a freelance business.
Normal price £37!
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FAQs
Who is this course designed for?
This course is ideal for freelancers across all industries who want to establish a strong online presence. Whether you're just starting out or looking to enhance your existing website, this course provides valuable insights and practical steps for creating a website that attracts and retains clients.
What will I learn in this course?
You'll learn how to understand your target audience deeply, create compelling content for your website, conduct effective competitor analysis, and strategically structure your website. The course focuses on practical, actionable skills to make your website a powerful tool for your freelance business.
Do I need any technical skills to take this course?
No, technical skills are not required. This course is designed to be accessible to freelancers with varying levels of experience. We focus on content creation and strategy rather than technical website building.
How long will it take to complete the course?
The course is self-paced, so you can take as much time as you need. Typically, participants complete the course within two weeks, depending on their schedule and commitment.
Will this course help me if I don't have a website yet?
Absolutely! This course is perfect for those just starting to build their online presence. It guides you through the foundational steps of creating a website representing your freelance business and appealing to your ideal clients.
Does this include the design and build of my website?
No, this is a content course (the most important part of your website!). What you say will make the difference between a potential client leaving or taking action! I cover website-building platforms in the bonus section and recommend easy drag-and-drop systems so you can quickly get your content up and out there!
Let's make the hardest part easy!
Writing your website is the hardest part of getting started, this course makes it easy!